Today's better informed and time-starved shoppers expect more. To capture and captivate occasional shoppers and turn them into customers for life, retailers need access to real-time customer, product, and marketing data. Oracle Retail Point-of-Service provides the responsiveness, flexibility, and scalability required to meet the point-of-sale needs of even the largest retailer. More important, it includes next-generation functionality that allows retailers to increase store efficiency, enhance customer loyalty and expand into international markets.,